I didn't start in consulting. I started at 16 — in my family's food production and hospitality business in Serbia, learning operations, service, and what it means to keep a business alive when everything depends on you.

What followed was two decades of building and running that business — from the inside out. Production at the highest international standards, franchise models, team management, financial decisions, and the kind of operational complexity that most consultants have only read about.

Then came a decade as a consultant and personal brand — first in Italy, where I spent eight years building my consulting practice alongside healers, coaches, integrative and holistic practitioners, and longevity device companies. That is where I learned what multi-disciplinary health businesses actually need — not theory, but systems.

Then Dubai. Four years embedded in the medical and wellness world — shifting into clinic strategy, operational transformation, and the integration of conventional and holistic medicine.

And alongside all of it — Australia. Working with GP practices, weight management clinics, coworking medical models, and integrative health businesses in one of the most developed healthcare markets in the world.

I have been the person who signs the contracts, manages the teams, makes decisions at midnight with incomplete information, and carries the weight of everyone who depends on the business working. That is why clinic owners trust me. Not because I have a certificate that says I understand business. Because I have lived it.

In 2013, my brand was named Local Brand of Serbia. In 2022, I wrote Sweet Business — business lessons through the lens of a pastry company. In 2024, I was recognised as one of the 50 under 50 Middle East Womenpreneur.

I also live this personally. I see my GP regularly and visit alternative practitioners with equal commitment. When I address a symptom, I look for the cause. That is not something I preach. It is how I live.

I am a leader with a soul. I founded Leader & Soul™ — a leadership development programme for executive teams and organisations — because I believe that real business transformation starts with how people lead, not just how they operate.

Every year I learn something new. Not because I have to — because I want to. Because the field moves. Because my clients deserve someone who stays current. And I bring that into every engagement — alongside a team of exceptional specialists who are among the best in what they do.

Age 16 (1990) First step into business — family food production and hospitality, Stelina, Serbia

Age 28 (2006) Took on strategic leadership of the family business — Mammas Biscuit Factory · food production, franchise model, 50+ employees, highest ISO and HACCP safety standards

Age 35 (2013) Brand named Local Brand of Serbia — MBH · Shortlisted as Businesswoman of the Year

Age 39 (2017) Innovation Award — among 800 ideas — for coworking concept in food business

Age 40 (2018) Moved to Italy — built personal brand and consulting practice · healers, coaches, integrative practitioners, longevity device companies across EU · Marketing Strategist, MLN888 · Milan — 30% annual revenue growth

Age 44 (2020) Educator for entrepreneurship — Novak Djokovic Foundation Academy · Columnist — Original Magazine, Biznis, Ekonometar

Age 44 (2022) Moved to Dubai · Founded Leader & Soul™ · Published Sweet Business · Business Strategist & Marketing Lead, ADMC · Dubai (Palm)

Age 45 (2023) Leader and Soul Conference 1 · Zlatibor · Mentoring for USAID · Began consulting in Australia

Age 46 (2024) Business Launch & Growth Lead, Keto Kartel · Dubai DIFC · Recognised: 50 under 50 Middle East Womenpreneur

Age 47 (2025) Leader and Soul Conference 2 · Zlatibor · Active across Dubai · EU · Australia

Age 48 (2026) Strategic Advisory for Leadership, Longevity & Sustainable Growth